Highlights
Executive Dean Meeting with Chairmen of Department: The new Executive Dean Prof David Minja had a meeting with the Chairmen of departments in the school. Als
The School of Law, Arts, and Social Sciences at Ke: The School of Law, Arts, and Social Sciences at Kenyatta University welcomed its new Executive Dean, Prof
LIDERAFRICA Erasmus+ Call KA171: In the process of promoting joint research and dissemination through various initiatives, we are glad to
THE ALL KENYAN MOOT E-JOURNAL LAUNCH: >>>>>>Click here to download the advert Journal of the All Kenyan Moot Court Competiti
THE 32nd Christ of Heyns AFRICAN HUMAN RIGHTS MOOT: Kenyatta University School of Law participated in this year’s Christof Heyns African Human Rights Moot
THE TOYIN FALOLA AT 70 CONFERENCE: THEME: POST-COLONIAL AFRICA: HISTORICAL AND CONTEMPORARY REALITIES CONFERENCE DATES:  10- 12 MAY 2023
Testdaf and testas examinations: We are pleased to announce that the Kenyatta University Department of Literature, Linguistics and Foreign
CALL FOR ABSTRACTS: Chemchemi –International Journal of Humanities and Social Sciences ISSN: 1563-1028 Chemchemi-Internati

  1. Course Code and Overview

The Bachelor of Arts in Communication and Media Studies is an interdisciplinary programme that provides a comprehensive education in communication theory, media analysis, journalism, public relations, and digital media. It equips students with practical and analytical skills to thrive in today’s dynamic media landscape, preparing them for diverse roles in communication-related sectors.

  1. Rationale

In an information-driven society, communication professionals play a key role in shaping narratives, influencing behaviour, and connecting people. This programme responds to the increasing demand for competent communicators and media professionals by offering academic training that blends theory with practical expertise relevant to both local and global contexts.

  1. Objectives

The programme aims to:

  • Build a strong foundation in communication and media theories and practices.
  • Develop students’ competencies in journalism, media production, public relations, and strategic communication.
  • Cultivate critical thinking, creativity, and ethical responsibility.
  • Equip students with research and analytical skills applicable to media studies.
  • Prepare graduates for diverse careers in communication or further postgraduate study.
  1. Mode of Delivery

The programme is offered through in-person lectures, seminars, workshops, and practical sessions in media labs and studios. Students engage in fieldwork, research projects, and internships to gain industry experience.

  1. Admission Requirements

Applicants must meet any of the following:

  • KCSE mean grade of C+ (Plus) or equivalent.
  • A relevant Diploma from a recognised institution with a credit or distinction.
  • Kenya Advanced Certificate of Education (KACE) with two principal passes and one subsidiary.
  • Any other qualification approved by Kenyatta University Senate.
  1. Career Opportunities

Graduates can work in:

  • Journalism (Print, Radio, TV, Digital)
  • Public Relations and Corporate Communication
  • Media Research and Consultancy
  • Digital Marketing and Content Strategy
  • Communication for Development (C4D)
  • Policy Advocacy and International Communication
  • Film and Media Production
  • Academia and Further Research
  1. Programme Duration

Four years, including industrial attachments and final-year research projects.

  1. Why Choose This Programme at KU
  • Robust Curriculum covering key areas like media ethics, news writing, communication strategy, digital storytelling, and media law.
  • Hands-On Learning through access to KU’s radio and TV studios, editing suites, and media labs.
  • Mentorship by Experts including media scholars and seasoned professionals.
  • Industry Exposure through partnerships with media houses, PR firms, NGOs, and government departments.
  • Graduate Readiness for multiple career paths or further education, including MA programmes in communication, media, or related disciplines.
Details