Highlights
LIDERAFRICA Erasmus+ Call KA171: In the process of promoting joint research and dissemination through various initiatives, we are glad to
THE ALL KENYAN MOOT E-JOURNAL LAUNCH: >>>>>>Click here to download the advert Journal of the All Kenyan Moot Court Competiti
THE 32nd Christ of Heyns AFRICAN HUMAN RIGHTS MOOT: Kenyatta University School of Law participated in this year’s Christof Heyns African Human Rights Moot
THE TOYIN FALOLA AT 70 CONFERENCE: THEME: POST-COLONIAL AFRICA: HISTORICAL AND CONTEMPORARY REALITIES CONFERENCE DATES:  10- 12 MAY 2023
Testdaf and testas examinations: We are pleased to announce that the Kenyatta University Department of Literature, Linguistics and Foreign
CALL FOR ABSTRACTS: Chemchemi –International Journal of Humanities and Social Sciences ISSN: 1563-1028 Chemchemi-Internati

PROGRAMME IN GEOGRAPHY OF MARKETING

AGE 824

Systems of Central Places and Location of Marketing

 

Course content (including topics)

Classical central place theory and modern theoretical departures. Theory and practice of commercial location. The hierarchy of commercial centres, market areas and commercial network analysis

AGE 825

Marketing systems and regions

 

Course content (including topics)

A comparative analysis and evaluation of world marketing systems and reions. Commercial organization in capitalist industrial countries, developing countries with a free economy and socialist countries

AGE 826

Methods and Techniques of Marketing Geography

 

Course content (including topics)

Delimitation and measurement of trading areas, market centres drawing power and market penetration. Reilly’s law of retail gravitation with extension by Huff. Determination of intra-urban trade areas, the retail market potential model of Lakshmanan and Hansen. City planning for business centres

AGE 827

Rural Periodic Market Systems

Course content (including topics)

Theory of internal trade and its applications. Market-place systems and market place origins, developing and change, urban market place systems and mobile vendors rural periodic market systems. Case studies of market centres and retail distribution and periodic market exchange systems samples from Africa, Asia and Latin America. Contemporary problems and development issues in market place analysis with reference of specific regions, market place exchange and regional development, the role of the market place in distribution of food, agricultural inputs and information. Analysis of wholesale and retail distribution in selected African countries. Analysis of marketing boards and cooperatives. Characteristics of trade between African countries and other regions of the world. The need for regional integration in African trade. Efforts to improve trade conditions.

 

 

 

 

Details